This kit is a proof of concept piece. The general idea is that the video game Crazy Taxi is being launched new for the Wii U.
The final ended up being made up of several pieces:
cover of the video game
the label flash disc
the iTunes download card
two custom RC cars
custom Wii Steering Wheel
the font and back covers of the Launch Kit Box
The real challenge with this project was the amount of craftsmanship needed to successfully mockup the kit. I hand carved flower foam for the form on the inside of the box to hold my materials. I found that it was easiest to free-hand cut the circles on the front and back covers of the box. My secret to great results is a new Xacto blade, and a steady hand (I wouldn’t recommend tackling this after a couple cups of coffee!). Overall I am pleased with the results, if I were to go back and make changes, I would increase the box blur on the background of the cover art so that the image conveys more motion and cannot be mistaken for being pixelated.
It has been a busy few weeks. Currently, I am wrapping up a Video Game Launch Kit. This project was a great exercise in proof of concept. My idea is to relaunch one of my favorites games, Crazy Taxi for the new Wii U. I consulted with the experts on this one, the munchkins I nanny for throughout the week, gave me lots of great insights on the new game system. The Wii U features a game pad similar looking to a Gameboy, that aids in games. I thought that Sega’s hit game, Crazy Taxi, would be the perfect game to launch for the new gaming system. The game combines fun stunt driving similar to Mario Kart, a rocking soundtrack by the Offspring and Bad Romance, and a brassy characters to keep you engaged for hours. I felt that the Wii steering wheel accessory would be great for this game in particular. Another interesting point is that Crazy Taxi is available on all modern gaming systems except for the Nintendo Wii. The biggest complaint of the gaming system are the joystick controllers, after ten minutes of play your thumbs get so sore, from the Crazy Trick Maneuvers. I feel that the controller of the Wii U lends itself perfectly to solve this delima. Here is a sneak peak of the project. Ignore the cover art of the game and the box art, those will be replaced with my own artwork. This is just to give you an idea of where I am going.
I almost forgot to share with you my final designs for the blank book that I was working on. The title of the book is the Migratory Patterns of Flying Pigs. The book for me is about the desire to … Continue reading →
I thought I would share a glimpse into the book cover project. I decided to go with The Migratory Patterns of Flying Pigs as my book title. For the imagery, I felt that not actually showing the flying pig would be the way to go. With this direction, it alludes to the existence of flying pigs. You must read the book to actually find the flying pigs. However when you open the book and it is blank it is clear that flying pigs do not actually exist. I liked the idea of flying pigs because they are a metaphor to define something impossible. So the book itself could be a metaphor for chasing the impossible. You cannot attain the impossible and that is why the book is blank.
This is just a rough but overall I think the final layout will be the same. I still need to design the back of the cover. I will be using Lulu.com to print the final version of the book. Lulu allows for quality book publishing at low cost. It has several different ways to design covers but I chose use their advanced one-piece cover designer so that I could also design the spine into my artwork.
This is an editorial I designed to fit into a spread for Maxim magazine’s How To section. I felt the voice of the article would be a perfect fit for the sometimes racy magazine. When designing this piece captured the … Continue reading →
2 page editorial. I still need to create a piece to accompany this one. I am possibly thinking of the grocery list. I wish my turkey was bigger. I spent hours on a Photoshop disaster, the turkey with the tattoos … Continue reading →