A look back: Game Launch Kit

This kit is a proof of concept piece. The general idea is that the video game Crazy Taxi is being launched new for the Wii U.

The final ended up being made up of several pieces:

  • cover of the video game
  • the label flash disc
  • the iTunes download card
  • ¬†two custom RC cars
  • custom Wii Steering Wheel
  • the font and back covers of the Launch Kit Box

The real challenge with this project was the amount of craftsmanship needed to successfully mockup the kit. I hand carved flower foam for the form on the inside of the box to hold my materials. I found that it was easiest to free-hand cut the circles on the front and back covers of the box. My secret to great results is a new Xacto blade, and a steady hand (I wouldn’t recommend tackling this after a couple cups of coffee!). Overall I am pleased with the results, if I were to go back and make changes, I would increase the box blur on the background of the cover art so that the image conveys more motion and cannot be mistaken for being pixelated.


Game Launch Kit

Hello everyone!

It has been a busy few weeks. Currently, I am wrapping up a Video Game Launch Kit. This project was a great exercise in proof of concept. My idea is to relaunch one of my favorites games, Crazy Taxi for the new Wii U. I consulted with the experts on this one, the munchkins I nanny for throughout the week, gave me lots of great insights on the new game system. The Wii U features a game pad similar looking to a Gameboy, that aids in games. I thought that Sega’s hit game, Crazy Taxi, would be the perfect game to launch for the new gaming system. The game combines fun stunt driving similar to Mario Kart, a rocking soundtrack by the Offspring and Bad Romance, and a brassy characters to keep you engaged for hours. I felt that the Wii steering wheel accessory would be great for this game in particular. Another interesting point is that Crazy Taxi is available on all modern gaming systems except for the Nintendo Wii. The biggest complaint of the gaming system are the joystick controllers, after ten minutes of play your thumbs get so sore, from the Crazy Trick Maneuvers. I feel that the controller of the Wii U lends itself perfectly to solve this delima. Here is a sneak peak of the project. Ignore the cover art of the game and the box art, those will be replaced with my own artwork. This is just to give you an idea of where I am going.